If you’re working on a product or trying to grow one, Lizard Optimization by Gojko Adzic is a great place to start. Gojko is a software delivery expert, speaker, and author of several practical books. He’s known for turning real-world experience into clear strategies that teams can use to build better products.

Lizard Optimization is based on his experience growing an online product by more than 500 times in just one year. The secret wasn’t a huge marketing budget or a new feature. It was understanding what users were really doing with the product, especially when those actions didn’t make sense at first.

These unusual behaviors are what Gojko calls lizard behaviors. Instead of ignoring them, he says we should investigate. These marginal use cases often highlight product weaknesses or untapped opportunities. When you act on them, you improve the product for more people than you might expect. It’s a smart and simple approach to product growth and customer retention.

You can find the book and more of his work on his blog or purchase the book through Leanpub, Amazon, or other bookstores.

To apply Gojko’s ideas, you need to understand how people actually use your product. That’s where WPLytic comes in. WPLytic is a lightweight analytics plugin for WordPress. It gives you real data without relying on cookies or external tracking. You get full ownership of your data and a clear picture of what your users are doing.

This is exactly what you need to spot those lizard behaviors. You can track visits, clicks, page views, and user flows, all in a simple dashboard.

If you’re also looking to learn more about marketing and how to grow your business online, check out my latest post here: Marketing strategies to grow your business. I write about practical tools, SEO, websites, and ways to attract more clients through clear strategy and smart execution.

Start by listening to your users. Notice the edge cases. And use tools that help you grow with purpose.